About Phil MacGillivray
Hey there, I'm the B2B SaaS marketing maverick you've been looking for! With over 7 years of experience in driving demand generation and revenue growth for many industry-leading B2B SaaS companies, I'm your go-to person for all things digital marketing.
My expertise lies in optimizing digital advertising campaigns, and I've managed over $25 million USD in budget across paid digital advertising channels. I've worked with high-profile clients such as Bynder, Segment, Stackerapp, InVision, Productboard, and Egencia, delivering insights, reports, and strategic guidance to executive teams for their demand-generation strategies.
I currently serve as a Senior Digital Marketing Manager, where I oversee the strategy and performance for all digital channels. I managed a USD 4+ million dollars annual budget across marketing channels, developed paid marketing funnel creation and visualization, and oversee full-cycle campaign development from concept to performance reporting and analysis. I also ideated, implemented, and reported on growth experiments for pipeline and profitable growth.
In my agency work experience, I created successful advertising campaigns with a proven record of scaling demand generation campaigns for B2B SaaS clients. I developed custom advertising campaigns across Google Ads, Facebook, LinkedIn, and more, and served as the go-to contact for clients, including responsibilities as they relate to project and account management and all internal/external reporting needs.
I work closely with brand, product marketing, analytics, and enterprise sales to launch new tests and share insights. My strong knowledge and understanding of paid channels, media planning, buying, analytics, and reporting (Google Analytics & Data Studio) allow me to drive sustainable growth, hit targets, and expand revenue for my clients.
So, if you're looking for someone who knows their stuff and can deliver results, look no further. Let's work together to take your B2B SaaS marketing to the next level!