Turn paid ads into
Expert Full-Funnel Demand Generation for B2B & SaaS teams that can't afford to guess. Senior-led. AI-enabled. Revenue-driven.
The plan you were sold and the work you received are usually two different things.
The pitch is a sharp deck, a beautiful dashboard, a senior person across the table. Then delivery turns out to be someone else's job.
I close that gap by being both people. The one who builds the plan runs it. One person, senior, accountable for the number.
One operator. Every channel. Fully embedded.
One point of contact for every campaign. Strategy and execution from the same person, in your Slack, your numbers, and your important team calls. For as long as we work together, I am part of the team.
You see the same numbers I see, and if a channel is not earning its budget you hear it from me first.
Paid drives the pipeline. The engine around it makes paid convert.
Paid is the main lever. The pages, conversion work and reporting around it make the spend pay. One system, one person.
Paid channels
Google Ads Intent capture traced to revenue, down to the keywordMicrosoft Ads The underpriced B2B channel, LinkedIn targeting on searchMeta Ads Demand generation judged on booked callsLinkedIn Ads The most expensive clicks in B2B, run with disciplineYouTube Ads Cheap reach that warms the whole marketReddit Ads Underpriced attention in the communities buyers trustAccount-Based Marketing Your named dream accounts, warmed before they ever searchThe numbers I will defend in the first call
28x churn-adjusted return on paid search for Encore Kitchens. 92% more qualified pipeline from Google Ads at Bynder. 36% year-on-year pipeline lift at Sendcloud. Over $80M managed across 10+ years.
Every one of them has a story and a caveat I will happily walk you through.
How does one person do the work of a whole team?
I build AI into everything I run. The analysis, the reporting, the creative iteration, the parts that normally need a team and a week, happen at my desk in an afternoon. After a decade of doing this by hand, I know what right looks like, and now I can produce it at team speed.
It is not just a work method. I automate the boring stuff in my own life too, so my time goes to the things I enjoy and the work that produces value, for me and for you.
The board number that was really a guess
Encore Kitchens had an untouched Google account and a marketing return that was, honestly, a guess. I rebuilt the account and built a churn-adjusted revenue model that separates money collected from money promised. The return came out at 28x, and paid search is now their biggest digital source of new customers.
Start with a free audit of your paid account.
Send me your channels and spend. I will tell you where it is leaking and what I would fix first.
Get your free audit →Free means free. You keep the findings whether or not we work together.