LinkedIn Ads without paying the stupidity tax
The most expensive clicks in B2B punish sloppy accounts hardest. I run LinkedIn with the targeting and exclusion discipline that make it pay, hands-on, accountable for the result.
Free means free. You keep the findings whether or not we work together.
Three places, always the same three.
At LinkedIn prices, each of those mistakes compounds monthly, and nobody hunts them down unless watching the account is genuinely their job. I ran LinkedIn in-house at Bynder and Sendcloud on enterprise budgets, hands on the account myself. I know exactly where the money goes when nobody is watching, because watching it was my job.
Tight targeting on the actual buying committee.
Seniority and function and company list, nothing vaguer. Exclusion lists built and maintained, which is unglamorous work that pays for itself every month. Deep suspicion of lead gen forms, with everything tied back to booked meetings and pipeline instead. And honest budget sizing: LinkedIn earns its keep in a considered sale with a real deal size, and where it does not, I will move the money rather than defend the line item.
A senior person in the account daily.
On a channel this expensive, that is the difference between profit and tuition. One point of contact, and I treat waste in the account as my problem to find, not yours to discover.
Want to work together on your LinkedIn Ads?
Show me your LinkedIn account and I will find the waste on the first pass, free. From a person who ran LinkedIn in-house on enterprise budgets. We will both see if we are a good fit.
Free means free. You keep the findings whether or not we work together.